For 45 years, we've been on a journey, lighting up customers’ lives and spaces around the world. As we mark this incredible milestone, we are thrilled to unveil our new logo and branding and to shine a light on our vision for the future. We invite you to celebrate 45 years in the business with us as we launch our refreshed identity, first online and then on shelves!
Our brand has always stood for affordability, quality, innovation, and reliability, and we are immensely proud of our legacy. As we move into the future, we want to ensure that our visual identity reflects our evolving product line and our ever-advancing technology in lighting and beyond. While we're embracing change, we're also staying true to our core values that have guided us throughout these 45 incredible years.
Preserving the Past, Illuminating the Future
Our new logo retains some core elements of the old one, just as we've retained our commitment to providing top-tier lighting solutions. However, we've modernized and refreshed various design elements to make our brand more in sync with the digital age and to improve readability. The changes are not just cosmetic; they represent our ongoing dedication to strengthening customer trust and preserving our position as an industry leader.
A Symbol of Adaptability
One of the most noticeable changes is the removal of the light bulb from our logo. This subtle yet significant shift reflects our brand's adaptability. We've expanded far beyond traditional lighting solutions and now offer a comprehensive range of products, including smart home solutions and much more. Our new look represents a future where we continue to innovate and adapt to our customers’ ever-changing needs.
Feit Electric is proud to introduce bolder, brighter core colors. These vibrant hues symbolize our bold commitment to impacting lives for the better. We do this through forward-thinking approach to the world of lighting and technology in a digital-first world. But, we don’t create in a vacuum. We’re listening to your needs. Our mission is to be your first choice in lighting experiences by providing products that are affordable and useful. We hope that every time you see these radiant hues, they will remind you of our unwavering dedication to revolutionizing the way you experience light.
Building on Our Legacy
These small changes in our branding create a monumental impact on our brand strength while maintaining our core identity. We're here to light the way forward, and our new logo encapsulates that spirit. It's a celebration of 45 years and the promise of many more to come.
We invite you to embark on this exciting journey with us as we step into a future where light means so much more. The Feit Electric of tomorrow is rooted in the values and traditions of yesterday but shines even brighter with new possibilities. Together, we'll continue to brighten lives and spaces, one innovation at a time.
Stay tuned, for the future is shining bright with Feit Electric!
Thank you for 45 amazing years, and here's to many more!