Director, Digital Growth & Brand Presence - Pico Rivera, CA
Who we are:
Founded and headquartered in California, Feit Electric is celebrating over 45 years as a leading global lighting and smart home brand. Through innovative design, supply chain expertise, and industry-leading technology, Feit Electric offers its customers a full portfolio of reliable lighting products including home décor lighting collections, light fixtures, smart and feature-rich high-performance lighting solutions as well as a full line of general household, specialty light bulbs in all shapes, sizes, and configurations.
Feit Electric started with the hard work of one American Family who built a thriving business on a foundation of customer obsession, nimble execution, and relentless pursuit of market disruption. It grew into a company of hundreds of hardworking employees across the United States who pride themselves on making quality lighting products that are widely available for the average home. We celebrate the richness of everyday life, real people, and hard work.
We obsess over making lighting smarter, safer, more energy-efficient, and more beautiful. Our goal is to make lighting fit seamlessly into your life so you can focus on making memories with family and friends.
We challenge the status quo and leverage our years of experience to provide the ultimate in product quality and satisfaction.
What You'll Do:
Are you ready to make some of the most innovative names in lighting, smart home, and home safety impossible to ignore online? We’ve built powerhouse brands trusted by millions of households (Feit Electric, LIFX, Cree Lighting, USI), and you can find us everywhere from The Home Depot to Costco, Lowe’s, ACE, Menards, Walmart, and beyond.
Now, we’re looking for someone ready to take our digital presence from strong to unforgettable. This is your chance to grab the reins of four distinct brands, unleash bold campaigns, and leave your mark on brands sitting in nearly every home in America.
This isn’t a back-office strategy gig. It’s roll-up-your-sleeves, push-creative-boundaries, and make-people-stop-scrolling kind of work. If you’re equal parts visionary and executor-someone who can dream big, inspire a team, and make it happen-we want you.
Key Responsibilities:
- Create & Execute the Vision – Use your creativity to establish a powerful, differentiated brand presence online. You’ll craft and execute the digital image that makes our brands impossible to ignore.
- Lead & Inspire – Build, mentor, and fuel a team of digital rock stars. You’ll be their coach and their co-pilot.
- Ignite Communities – Craft scroll-stopping content and foster engaged communities across multiple platforms for four brands with four different voices.
- Power Up Influencers & UGC – Partner with creators and fans who live our brands every day, turning their voices into authentic advocacy.
- Own the Digital Battlefield – From paid search and social to video and retail media, you’ll launch campaigns that crush awareness and drive sales.
- Drive Demand – Architect full-funnel journeys that move consumers from “oh cool” to “add to cart” seamlessly.
- Bring It In-House – Set the standard, sharpen our tools, and make us less reliant on outside agencies.
- Play the Numbers Game – Define KPIs, measure impact, and optimize on repeat. Data is your fuel; creativity is your fire.
- Collaborate Cross-Functionally – Partner with sales, product, and brand teams to make sure every launch and campaign hits harder.
What You'll need:
- 8–12+ years in digital marketing with a record of building consumer brands that people care about.
- Proven success in community building, influencer marketing, and UGC that feels real—not forced.
- A natural leader who can grow a team but isn’t afraid to get their hands dirty.
- Hands-on wizardry in digital media, social strategy, and influencer campaigns.
- Creative instinct with a performance-driven mindset—you can dream, but you can also deliver.
- Strong analytical chops—you live in the data, not just in the vibes.
- Degree in Business, or related field (MBA is a nice bonus, but hustle and results matter more).
Why Feit Electric?
Because this isn’t your typical corporate marketing job. At Feit Electric, you have the freedom to experiment, innovate, and make waves. We’re nimble, scrappy, and ambitious—backed by the scale and reach of four successful, category-leading brands.
This is the role where you get to:
- Push boundaries in digital space.
- Elevate brands millions of people already know.
- Have fun while doing it.
What You'll Get:
Job Type: Full-time
Schedule: Monday to Friday, in-person onsite at Pico Rivera, California.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
Compensation: Offer will be based on the applicant’s experience level and seniority, but the role has a range of $125,000-$175,000.
Additional Data:
Position is onsite Monday through Friday in our Pico Rivera, CA office. Position does not offer relocation package. No remote work available for this position.
Equal Opportunity Employer:
Feit Electric is an equal opportunity employer. We encourage applications from all qualified individuals regardless of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
